Sales are always the key element to define success or failure of any business. Many people would have told you that marketing gets you more products sold. Some would have said that filling inventory with every possible item uplifts sales. Being an owner of a small retail store you must be confused as to what increases sales?
Fret not! We have got your back. Now you don’t need to hear your neighbors spilling their experiences and opinions for here are a few scientifically proven tips to increase sales.
First Impression is the Last Impression: You must have heard people saying the first impression is the last impression and we would tell you they say right. Scientists say that a first impression is judged on basis of welcoming nature of the person and guessing their intention towards you.
You should let your customer speak first as this will not only send an impression of you being a good listener but will also help you understand the need of the customer. Moreover, you should always state positive things about your environment like compliment the weather or wish them a good day.
Connect Your Brain and Tongue: When reaching a customer you should link up your tongue closely with your brain. This means that you should think twice before you say something. Researchers quote according to people salesmen who listen and talk equally are more attractive rather than salesmen who don’t let the customer talk.
It is always difficult when someone brings up your competitor while you’re trying to sell them some product. The first reaction of the majority of us is to state competitors as bad. But science says when you say something bad for your competitor your customer does remember verdict but associates that with your brand too. Act smart by staying cool.
Also read: How To Double Up Your Customers – A Psychological View
Body Language is Noticed: When it comes to retail sales body language matters a lot. One fact states that body language conveys 90% of communication. Here are some tips that you should keep in mind when approaching a customer:
- Customers like to buy from salesmen who seems confident and trustworthy. Keep your arms open as closed arms are mostly thought of as a defensive approach. You can use your hands to during giving your sales pitch.
- Make your customers feel at home by being friendly with them. Shake hands with them at first eye connection. This would not only make your customers feel safe around you but will also increase the chances of keeping you in their mind.
- Always stand with your shoulders stretched and arms open. This increases testosterone level which increases confidence and decreases stress levels. This tip helps you on days when you feel low.
Keep Options Low: Having more optional products on your shelves can actually bring down the sales. How? Well, researchers state that human mind is only capable of keeping less amount of information alive for more time. Hence, by offering more alternatives to your customers you don’t just confuse them but they tend to forget the options soon too.
Moreover, you should also train your staff to bring up alternatives of an item only if the customer asks for it.
Now that you have mastered the tips to make your customer buy from you, next time a customer approach you keep your weapons ready. With above tips selling to any customer won’t be difficult for you now.
