Are you running a cellphone repair business with very little online appearance, or are thinking of entering the massive repair market in 2020 & winning over customers on the internet as well? Either way, setting up a strong online presence for your repair business is probably the best goal for you to set right now.
The creation of the World Wide Web truly is one of the best things to happen for the business. It has transformed the way we live, from how we move around (Google Maps vs. asking for directions), to how we seek recommendations (online reviews vs. word of mouth). It has given another dimension to brick-and-mortar stores to market themselves, and growing a business is now easier than ever. Since research shows that 79% of U.S. adults use the internet to make purchases, a business’s online presence is more valuable than ever. If you want your small repair business to be more profitable than ever, here are some suggestions for how to make it happen. Read on to make sure you’re setting yourself up for a successful online business with the brand-new year of 2020 coming up;
Choose a simple platform to build your website
The biggest mistake you can make while building your website is choosing a complex platform. When laying the foundation for your website, you need to be certain that the system on which it is built on is reliable, easy-to-use, attractive and scalable. Your competitors’ website is an excellent place to start and compare when setting up your own. A wrong platform chosen will not only cost you more, but it will waste a lot of your time.
We recommend using WordPress for a quick start. It is the most popular and most accessible website builder in the market, and it powers over 31% of all websites. This includes both small and large businesses, who use WordPress because of its user-friendliness, great utility, and widespread support. Take inspiration from your competitor’s site, analyze their communication tone, and get started!
Sync your online store with a physical shop
Deliver outstanding customer service by synchronizing your physical store inventory with your online store. With the integration of online and offline sales channels, customers can have a better, more personalized, and convenient shopping experience. Build product categories, add attractive images, and upload your real-time inventory to give a fancy look to your repair store online.
RepairDesk is a complete cellphone repair shop software that offers fantastic integration with WooCommerce to assist repair shop owners in running their businesses online. With RepairDesk and WooCommerce, you’ll be able to cater to customer orders more effectively and efficiently.
Trust the power of SEO
Another crucial step is making your website SEO-friendly. 93% of online activities start from a search engine. More than 40,000 searches happen every second, and that rounds out to about 3.5 billion searches per day on average. With these figures, there are hundreds and thousands of opportunities for your repair business to be found on search engines for those that are looking.
Performing SEO of your store’s website will bring quality leads, create brand awareness, and increase sales. Here’s another secret – search engines don’t know who is running a huge retail business and who is just a beginner. You can rank your website higher than other big repair businesses in the market, as SEO is more cost-effective than paid advertisements and pays off huge dividends if done right.
Invest in the right analytics tool
For quicker and more accurate decisions, you will definitely need to invest some time and money into analytics. With the power of a good analytics tool, you’ll learn more about the unique visitors who came to your site per month, how many products you sold, and how high your conversion rate was, etc. These metrics can then be used to tailor your future decisions and improve on your business with quantifiable results. There are many free and paid analytics tools that can be used, but we recommend using Google Analytics (free version) to get total visibility while staying in budget.
Regardless of whether you’re a pro in the repair industry or a beginner, we’re positive that you’ll find these tips very useful to kickstart your online business in 2020. Good Luck! Enjoy using the world’s 1st iPad POS solution for cell phone repair business.
RepairDesk aims to stand with you, whatever you plan to achieve. Sign up for FREE to rack up your sales & revenue, analyze employees’ performances, and view insightful business reports, all from your desktop using RepairDesk Point of Sale software.