These days, computer repair shops can use all the help they can get. I’ve already commented at length on the unprecedented levels of business saturation currently afflicting the domain in my earlier pieces. Everyone with little computing or other technical knowledge seems to have jumped on the bandwagon. 😕🤦♂️
These people consider the field as a fast recourse to minting money – making ends meet. Repair service quality, of course, is a function of experience.
Still, for the braves still immersed in the ring and dedicated to it, software provides some relief. A quick boosting remedy, if you will, to make good on the:
- Computer Repair Shop Work Management
- Repair Shop Marketing/Customer Outreach
RepairDesk is your reliable go-to for an all-in-one computer repair shop management solution. And we don’t make this observation without evidence. Just read through two (among several) of our critical customer testimonials – listed on our POS page – to match claim with impartial experience. ⚖
But if it’s individual repair shop marketing utilities you’re interested in, you have plenty to choose from. The deluge of online promotional software is so vast that a field newbie can easily get lost in the commotion.
Before going any further, however, it’s important that you have your customer pain points written conspicuously somewhere. Also, you should consider our standard advice for winning employee retention: your workers’ happiness largely distills into every business effort you can muster. So you want to be sure you’re doing fine on this end.
We’re Here to Sort through the Rubble
Our aim with each of our blog posts, of course, is to provide actionable value to our repair family. And so we’ve taken the trouble to ask around for the best, experiential scoop on this subject. Insider info from the vets who swear by the approaches given.
We’re dishing the top five growth marketing tools ideally suited for boosting computer repair shop visibility. The ROI on these frameworks is pretty solid and tested. As a result, you can go ahead and spend your precious marketing budget on their purchase. The results are guaranteed to justify the expense.
So, onward with the list:
3. Google Keyword Planner
5. Google Analytics
and its elaborate explication! 🤓👇
SEO, PPC, Social Media & Data/Success Tracking
The heading reads a little cryptic – I know. But the label is quite descriptive of these utilities’ core functions.
The first two are largely search engine optimization (SEO)-oriented, though their utility for running paid online ads cannot be doubted. The fourth is a powerful, all-in-one, social media propagation tool.
Google Analytics deals with up-to-date data tracking through a range of lenses. As a computer repair shop, if you’re serious about your online game, you need to make ample, constant, use of it to monitor your progress.
Let’s do a deep dive into each! 🏊♂️
Consistently listed as the top SEO (and larger search marketing) management outing, Semrush – per many – is a mandatory digital marketing subscription. Following its varied website optimization prescriptions can give your online presence the necessary visibility boost. Whether it’s keyword research, on-page tweaking, or off-site (link profile) gauging, this tool has got you covered!
Semrush also comes with an integrated module for search engine results page (SERP) rank tracking. This insight is useful for determining how periodic Google and other search engine algorithm changes impact your search presence.
Another useful feature: seamless third-party app integrations. The utility lets you observe visitor metrics in real-time when connected to your website on the front-end.
The only downside with the subscription is its hefty sign-up price. As of June 9, the cheapest plan fares at an expensive $119.95 per month – a tag mostly suited to agency or large corporate clients.
Still, if your computer repair operation isn’t restricted by any budgeting concerns, this program should be your one-stop. In this (comprehensive) sense, taking it on might even prove to be an investment – since you won’t be reliant on other platforms.
I should also mention that some people find Semrush’s learning curve a bit steep, though they mostly catch on after a season.
With the cheapest plan starting at $99, this is a more affordable alternative to the above subscription. And for the most part, SEOs and digital marketers everywhere seem to appreciate the manageable price tier.
Ahref, further, comes with a majority of the same functionality you find in Semrush – though the interface is more user-friendly. This design/copy attribute is a major perk for English non-natives. Of course, individuals proficient in the language fare much better with its use.
Another interface similarity shared by Semrush and Ahref has to do with bots deployment. Also called ‘spiders’, these trackers enable the core functionality of these utilities. They extract the info needed to perform their publicized analytical runs by scouring targeted websites.
3. Google Keyword Planner
Google’s Keyword Planner is generally considered a mainstay of the actionable keyword research discipline. It usually forms the first avenue of use for the individuals starting out in the content/digital marketing domain. Its primary appeal stems from the fact that it is free 😃. Meant for running paid campaign ads, the utility can also be used for ideating keywords for organic content runs.
Using the program is easy. You simply need a Google account to log in. By entering relevant (starting) search terms, you can fire the utility to unearth related terms worth targeting/inserting into content. The two key criteria for sizing up suitable hits are:
- Term Search Volumes
- Term Competition
Some authorities also add keyword bidding prices to the determining mix.
The keyword planner is the way to go when you don’t have money to spare.
Popularly considered a social media powerhouse, Hootsuite is a must-have for pursuing organized social media marketing campaigns. One interface lists all your active social media channels and allows for one-click postings. Shares can be instant or scheduled.
The platform, served in a software-as-a-service (SaaS) arrangement, also provides analytics insights. It reveals crucial info on posts’ historical click-through rates (CTRs) and impressions. Further, powered by its AI-powered assembly, it offers data-backed guidance on the best times to deploy postings.
All in all, if you’re serious about your business’s online marketing endeavor, do yourself a favor and subscribe!
5. Google Analytics
Data extraction/acquisition, however, is only one part of the equation. The other end has to do with data classification against a range of segments and metrics. This categorization leads to the attainment of actionable, strategy-guiding, insights. The produce of these automated, machine-mediated, deliberations is codified in reports.
Custom reports, based on turnkey metrics, can also be assembled. For pro/experienced users, these can yield narrow insights pertaining to a judged concern.
That’s it from my end on the market tools you need to get signed up for right away – a different narration from the computer repair shop software accounts I usually write about. Their synced use might just give you the propulsion needed to break through the competition and own your niche!