Why Repair Stores Need a POS System with CRM Functionality

Are you looking for ways to create memorable customer experiences at your repair store?

Do you have a POS system with CRM functionality? If not, then this post is for you.

As a repair store owner, you need to leverage every opportunity to stay ahead of the competition. Since the customers hold the keys to business success, you need to know their expectations and utilize any information they provide to the fullest.

And that’s only possible when your repair shop management system has CRM functionality.

What is CRM for Repair Stores?

A CRM is a small customer database that enables you to store information like names, emails, past repair orders, and more. It helps improve your interactions with customers by providing valuable information and also enables you to personalize the customer experience.

Automated Sales Reports 

This also means that your team needs less time to complete priority tasks as reporting and analytics are handled automatically by the CRM functionality. For instance, with RepairDesk, you can effortlessly store customer emails and phone numbers with just a few clicks. 

Improved Customer Experience

Whenever the same customer walks into your store, you can pull up their information on your POS screen. If you ask them about a past order right after greeting them, the customer gets the feeling that you care about them. And that’s the start of a great customer relationship.

Effective Marketing Strategies

Not only that, but you can also group different customers according to their orders, preferences, and behaviors. This makes customizing your marketing messages easier, as you know what each customer likes or dislikes.

Creating Loyal Customers

With CRM functionality, your repair store has more chances of creating loyal customers with higher satisfaction rates. Also, keeping track of customer interactions enables you to find loopholes in your customer service and make the necessary changes to remove them.

RepairDesk’s CRM functionality allows you to reward repeat customers with exciting offers to keep them coming back to your store. If you ever run into a refund situation, you can also offer store credits to provide customers with an incentive to return to your store.