How Your Repair Store Size and Location Affect Business ROI

Are you planning to shift your business to a new location or a bigger store?

Here’s a heads up, because there might be some factors you have yet to consider. When it comes to repair businesses, bigger isn’t always better. Your repair business size is not defined by how big your store is, or what you have in your inventory. Instead, it’s the volume of repairs and ROI that matters.

In a community of cell phone repair businesses, 8 out of 10 say that moving to a bigger store actually decreases the ROI. One reason is that nobody knows about your business in the new location and you end up spending more on marketing than the store rent.

Considering you want to increase your repair business size, you should ideally focus on increasing profits and making an impact. And if moving to a new location is a must, you can open a franchise. 

That way, you can keep the old store for about 6 months to avoid losing existing customers. During this time, you can direct customers and raise awareness about your new location. 

But the real factors that increase your repair business size are all directly related to the quality of repairs and customer service. No matter what your location, if you have satisfied customers, you will be generating profits.

Many repair businesses that start from scratch in a small store make the mistake of moving into a bigger one very quickly. But after some time they realize that they have actually gone down in terms of revenue.

All in all, looking at the tough times we are in, your best bet is to stay conservative. Instead of worrying about your repair business size or location, you need to improve your online presence and customer service. The less the overhead cost, the further your repair business will run. 

If you’re experiencing operational hurdles, be sure to check out RepairDesk POS software, the tailor-made solution for your repair store.