The New Secret to Ranking Your Repair Shop on Google Maps

Does your repair shop dominate the area on Google Maps?

If not, there are fewer chances of people turning up to your repair shop within an hour of breaking their device. Google Maps and the search algorithm behind it are constantly updated, which means your repair shop needs to adapt to these updates to rank higher.

Today, Google’s AI determines the way search results are ranked, and it’s no longer enough to set up a Google Business Profile to improve your ranking. Now, the AI-driven comprehensive approach aims to provide consumers with the best results based on multiple factors.

Google Reviews are More Important than Ever

We all know that a modern repair business needs to follow a set of fundamentals to establish a firm foothold in the market. If you have incorporated a repair shop management software to streamline repairs, that’s a sign of you caring about customer experience. But there are still more boxes to tick as we go along. 

Now, Google scans every aspect of your business, including reviews, services, and updates (content, media, etc.) to determine whether it’s worth showing on the first page. Undoubtedly an excellent move for the consumers, but it adds a bit more work to your to-do list. 

But there’s a catch. If you take control of these three aspects of your business, you are in control of the Google Maps ranking as well. 

How to Get the Right Reviews

The role of Google reviews has evolved beyond just convincing future prospects to trust your business. So, if you want your repair shop to rank on Google Maps, you need to work on both the quantity and quality of reviews. 

• The more reviews you get, the more relevant your business will be in the search results. 
• Reviews should include the right keywords to ensure the AI-driven search gets the context it needs.
• If you’re happy with one review per month, things are not going to work. Google requires a steady flow of new reviews from your customers.

Wondering how to get great reviews for your repair shop? RepairDesk’s Google Review Automation automates the process for you. It automatically sends a request to your customers after their repair order is completed. This review request is customizable, and you also get pre-written templates to choose from. The result is more reviews with better keywords, and you don’t even have to put in any extra effort.

Be Sure to Display All Your Services

If you’re displaying half of your offerings and leaving the rest to chance, Google’s AI doesn’t like that anymore. It relies on real things and doesn’t make any assumptions. Going line by line, it should correctly display, preferably SEO-optimized, services listed on your website.

While creating your website, you need to focus your content on the customer. For instance, phrases that customers use themselves, like ‘iPhone charging port repair,’ are better than any other generic term.

Not only that, but you also need to include relatively niche services as well. At the end of the day, this can give your repair shop a slight traffic boost compared to others. 

Lastly, your service list needs to be updated regularly. Even if the service itself is not changing, the SEO trends might be. So you need to optimize the service offerings displayed on your website accordingly.

Stay Strong on the Media Front

Apart from services and reviews, Google’s AI also factors in the media and content you post. Not only does this improve your repair shop’s perception, but it also boosts your ranking.

If you want to see your business among the high-ranking pages on Google, you need to upload fresh, high-quality images regularly. This keeps customers informed of any updates to your repair shop, as well as limited-time offers.

But don’t keep it limited to just that. Your content should be diverse, featuring a mix of storefront photos, before-and-after shots of the repair process, accessories, and more. Just like reviews, your media should also be uploaded consistently, as Google doesn’t favour once-a-year posts.

Key Takeaways: Maintaining a Steady Pace

All in all, Google’s AI will reward your repair shop with a higher ranking if it feels that you’re active and customers love your services. The key is to maintain a steady flow of quality reviews, provide excellent service, and let people know of your offerings through fresh content. Before you know it, your business will be the first to show up on customers’ Google Maps.

If you’re looking to automate more of your repair business operations, check out RepairDesk today!