Businesses are always struggling to understand the needs of their customers and then convincing them to actually pay for services. The market is becoming more and more competitive each passing day. You can find hundreds of alternatives to a product or service in just minutes. Then what should you do to make yourself stand out? How can you actually convince your customers to pay you?
You can find many ideologies for this one issue but here are a few baseline facts that you need to know:
Make it Fun: Customers nowadays like to pay for experiences more than just for products. They take time out for shopping out of daily routines and want it to be interesting. According to research, 67% of customers said they prefer experiences than products. Then what can you do to attract these 67% customers?
- You can introduce some in-store cooking experiences for your customers if your store is related to cookery.
- You can set up some tables and start serving a few dishes to satisfy the appetite of your customers.
- A beautiful track deck can also make customers feel calmed.
- Moreover, adding some play area in some corner of the shop can also entertain customers.
Brick & Mortar Store > Online Stores: As the majority of customers love to have a good experience while shopping for any product brick and mortar stores go in profit. Fewer people move towards online store to buy things which don’t get much revenue. Hence, to gain customers online stores are opening some small shops as well to attract customers and make revenue.
Building Relationship: Making retail experience worth it for customers is not just about making the profit or getting more customers but it’s about building a relationship. When a customer leaves your shop with a smile on his face he is sure to come back to you sooner or later. This increases the number of your loyal customers.
Role of Technology: There are number of options available in the market that can make your customer’s in-store experience the best one. At one hand you have giant screens to play videos and on the other hand, you have imaginative interactive ways to attract customers. Some of these solutions are also low on budget encouraging small-scale business to opt for them.
So it is evident now that customers do love to shop but they love more to pay for the happy memories they make in your store. Anyone can sell products to customers but be the one selling good memories with outclass products!