It’s no secret that sales executives are the go-getters in an organization and play the most important role in defining business profit and revenue. Some people have innate abilities that make them good sales representatives, but the best sales reps have spent years acquiring and polishing their skills.
Your cell phone repair business may also have a dedicated sales staff or possibly you may be thinking of hiring a nice, professional sales executive for your growing business. Considering the emerging trends and competition in the sales niche over the next few years, here are five traits that every great salesperson needs to have:
In-Depth Business & Product Knowledge
The key skill to make people go for your product or service is by convincing them. So, how do you ask others to try your product when your sales team doesn’t have the essential information and facts?
Good sales reps know exactly what they are selling, but they also understand the ‘whys’ of what they are selling. Having deep product knowledge means you can answer any question that comes your way, devise creative solutions to customer problems, and offer consultations that’ll lead to opportunities.
Empathy – Realize their Needs
Being empathetic is also one of the most incredible sales skills that’ll allow you to gain your customers’ trust and anticipate their needs and wants. When you’re empathetic, you can build better relationships with your prospects by truly getting into their pain points. Sales are all about identifying the experience that the buyer wants to have as they consider making a purchase in your market.
If the customer has confidence that the salesperson will find the perfect product, your sale is as good as closed. The customer will be happy and repeat the purchase at your store with more enthusiasm.
Active Listening
Salespersons are in a position that requires strong communication skills, and that doesn’t necessarily mean their talking ability. It means hearing out your customers and finding what’s best for them. Listening to their issues can be hard and frustrating sometimes, but the success of a sales team and business lies in mastering the art of listening.
Effective listening has got a major plus point – when it’s your turn to talk, they’ll listen to you too. Building long-term relationships with clients involve having a productive conversation and practicing active listening.
Ability to Manage Time
The key to being highly productive at what you sell is using good time management skills. Not every prospect will immediately come across as a potential sale; there are a variety of people who go for the option of “not right now”, but it is up to the sales executives on how they tackle every kind of customer coming at their doorstep.
You need to train each rep to sort through leads to find the most promising ones, and not waste too much time on a deal that isn’t going anywhere.
Be an Efficient Objection Handler
Great sales associates practice the art of proactive “Objection Prevention” and can thus reduce some of the most basic objections by way of how they approach a sale. But even the best salesmen cannot avoid objections every time because, in the end, there’s some unpredictable human on the other side.
Even if after asking questions and listening, you don’t believe you can help your prospect, or they don’t have the budget or resources to buy your solution right now, it’s best to end things politely. Ask them about how you can help them further, or what else are they interested in to keep the relationship cordial and open for the future.
It can be difficult sometimes if any buyer is already having a bad mood. But don’t worry, we’ve got your back; handle them efficiently by reading 5 Tips on How to Deal with Aggressive Customers?
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