The upside to 2023 going by so fast is that the most wonderful time of the year is here already. For repair businesses like yours, the holiday season is the best time to increase footfall.
According to a survey, 73% of all SMBs say that the holiday season contributes to over one-quarter of their annual sales.
We know you’re ready to pull in the extra dollars, but are you using the right marketing strategies? Given that your cell phone repair shop is going to see more customers coming in during this month, you need to know how to engage them with the right offers.
This post covers the tips and tricks you need to know to market your repair business for more sales this holiday season.
Why Your Repair Business Needs a Holiday Season Marketing Strategy
The holiday season provides equal opportunities to businesses and customers. On one hand, customers can avail of special offers and gift cards. On the other hand, repair businesses get to increase their sales through the same offerings.
That being said, your cell phone repair shop needs to be adequately equipped for the holiday season. This means you need to have the right spare parts in your inventory along with enough staff members to cater to the increased demand. Considering the highly competitive market, you need to stop relying on guesswork and implement informed and calculated measures. This is where repair shop management software comes in handy.
RepairDesk offers automated inventory management to help you stock up the right parts and avoid delaying repair orders. Moreover, you can assign tickets to repair orders and track the work of each employee.
Run Special Offers and Discounts
When it comes to marketing your repair business, you need to get in the shoes of your customer. Special offers and discounts like a free phone cover or a 20% discount on screen repair can compel customers to choose your repair shop over others in the area.
The holiday season is the best time to offer these kinds of discounts. You can sell spare parts lying around in your stock at a lower rate and clean up your inventory. At the same time, your customers will be more likely to recommend your repair shop to others.
As special offers are supposed to bring in a lot of customers, you need to think big. Design your offers and discounts to get the most out of your customers. In the case of cell phone accessories, the old “Buy 1 Get 1 Free” offer always works.
Utilize Social Media Marketing
Social media is not only the biggest influencer in your customers’ lives, but also your best way to market your repair business. Social platforms like Facebook and Instagram allow you to reach new customers and drive a higher number of sales. On average, a person spends 2 hours and 30 minutes of their day on social media. If your social media marketing strategy enables your business to grab the attention of a user for even 2 minutes, you have a possible sale on the way.
After creating your business account on Facebook, Instagram, and Twitter, you need to start branding by creating a logo to represent your repair business. Furthermore, you should add website links, contact information, photos, and descriptions of your repair shop. Following that, you can run your social media campaigns and target users looking for phone repair services.
Not only that, but you can use social media platforms to establish your brand. Here’s how:
Showcase your cell phone repair skills
Speaking of constructive social media marketing strategies, here’s the best tip you can get. Think of social platforms as a stage where you can put on a show of your skills. You can do this by sharing images and videos of the cell phone repair jobs performed at your repair shop, including the technical details.
You can mix and match video and textual content, and even create sequential posts that demonstrate a long process. It is also advisable to show a clean working environment in the background of your images, which can leave a positive impression on users.
Add value for your audience
With that being said, showing your repair jobs won’t get you all the way through. You also need to provide value to your customers. This means sharing content that not only makes your viewers stop and like the post, but also keeps them coming back to your repair shop. You can do this by posting informative content, like hacks for fixing small problems in smartphones.
Once you have streamlined your social media posting, you can add value by asking your social media followers for their feedback. If someone has tried out the hacks you suggested and shares their positive feedback, this builds credibility among other users.
Offer the Best Customer Experience
Moving on, it’s important to understand that the holiday season is not only for offers and discounts but also for going one step further. While your customers will be happy about the special discounts, the experience you provide is what will get them talking.
Word-of-mouth marketing is one of the most effective ways to establish your cell phone repair business. You can leverage the increasing number of customers this holiday season and create a lasting impression by offering the best customer service.
Using a repair ticket management system, you can keep your customers updated with the status of their repair orders. Instead of waiting and calling your repair shop repeatedly, they get to see the real-time status of the repair job.
Show Gratitude to Your Customers
From the customer point of view, the holiday season is about making a lot of decisions. Your customers have a tough time deciding what and where to spend their money. Attracting customers is one thing, and converting them into loyal customers is another. Utilizing the holiday season as the time of the year when you receive maximum footfall, you need to show that your repair shop cares about its customers. Apart from providing top-notch customer service, you also need to show gratitude to your customers to ensure they come back again.
The holiday season provides both customers and businesses with an opportunity to make the most of special offers. With the right marketing strategies in place, all you have to do is cater to the new customers the best way possible. And when it comes to enhancing the quality of your repair services, you can’t have a better partner than RepairDesk!
