Staying ahead in the repair industry requires much more than excellent repair technician skills.
In order to get new customers and keep the previous ones, you should have a marketing strategy! Also, you have to pick up an efficient system, which will enable you to serve repeat customers and get more out of your promotions.
Introducing RepairDesk marketing automation tool – a lifesaver for repair shops that really wanted to push their sales and marketing efforts. You can streamline marketing activities, and increase customer interaction which leads to more business for your repair shop.
Let us explore how this automation tool can revolutionize your marketing strategy and prove to be an innovation for your business.
Understanding Marketing Automation
Marketing automation refers to using software or a system to automate repetitive marketing tasks. From running email campaigns to collecting online reviews, it includes several digital marketing activities. Using automation software at your repair shop, you can target customers effectively, offer personalized communication, and ensure you are achieving results from the efforts.
How to Set up Marketing Automation in RepairDesk
First, login to your RepairDesk account. From the dashboard, you will find the option to set up various automated marketing campaigns.
- Cohort Selection
To set up the marketing automation, you need to select the appropriate cohort or segment of customers. RepairDesk allows you to filter customers based on various criteria such as purchase history, service types, visit frequency, and more.
For instance, you can create a cohort of customers who have visited you two months ago. Or the ones who have not visited in the last six months. It can also include those who have had a specific type of repair.
- Customize Email Template
The next step is to create and customize templates to send emails. The marketing automation tool provides a range of pre-built templates for emails and SMS. You can customize them to suit your brand voice and message.
Go to the templates section, pick one, and edit the content, images, and layout according to your requirements. Additionally, you can include a personal touch like customer names.
These days, email marketing is one of the most effective forms of digital marketing. You can customize and track interactions and build relationships with customers. Create your own email templates using RD’s WYSIWYG editor. In addition, you can also include your own logo and branding.
Instead of crafting emails from scratch, your repair business can rely on pre-designed templates tailored to various scenarios. Similarly, these templates will also ensure that every email reflects your business’s branding, from logos to tone and style. This consistency will surely help you present better and appear more professional and reliable.
- Scheduling
By scheduling your campaigns, you can ensure that your messages reach customers at the right time. For example, you can set up an automated welcome email. It will be sent right after a customer’s first purchase. In the same way, you can schedule a follow-up email one week after a repair.
To make it even more efficient, you can schedule it for specific days. Like you design an email campaign on Sunday and you want it to send at the start of the week. So, you can set the date and time for the campaign to go live.
Also, you must look for ways to get your emails opened & read in no time.
- SMS Marketing
SMS messages are a direct way to reach customers. Specifically, it is efficient when you need to send urgent notifications. The RepairDesk automation tool allows you to send promotional SMS campaigns to your customers. This way, you can ensure your messages are concise, clear, and include a promotion code.
By leveraging automation, you can nurture leads and drive conversions more effectively. Compared to traditional, manual email marketing methods, this process can save a lot of time and hassle.
Using marketing automation, you can create offer campaigns for your most loyal customers. You can also use customers’ and their stores’ names and a host of other tags.
Once set up, they run independently, continuously engaging with customers without requiring constant oversight. This efficiency allows repair shop owners like you to focus on creative aspects rather than on repetitive tasks.
- Google Reviews Campaign
Boosting your online presence is a strategic approach to enhancing your business’s visibility and credibility significantly. To achieve this, you can create email campaigns to collect reviews on multiple sites. Target your clients who have visited you even once for a device repair or bought any accessory. You can also collect 5-star feedback for every successful repair job with the Google Reviews automation system.
To set this up, create a cohort of customers who have recently completed a repair and are likely to provide positive feedback. Customize the review request template to include a direct link to your Google Reviews page and schedule it to be sent shortly after the service completion. This way, customers receive a prompt while the experience is still fresh, increasing the likelihood of them leaving a review.
Go through our blog on how to get 100 reviews in 6 months for your repair shop to get better insights.
Final Words
The marketing automation tool from RepairDesk offers a comprehensive solution for repair shops looking to boost sales and marketing strategies. Automate repetitive tasks, segmentize your customer base, and provide detailed insights to stay connected with them and drive more business. Equip this tool at your repair shop today, and watch your business thrive in a competitive market.
