The holiday season is getting closer, and almost every year, it is counted as the most profitable time for retail businesses. Not only does the last quarter bring a significant increase in order numbers, but the average order sizes also increase because people wait for the sale to get their favorite items. Some retailers make up to 40% of their yearly revenue in the last quarter alone. But here is the thing – how do you skyrocket sales at your cellphone repair store when the competition is tough, and almost every other repair store is ready to offer massive discounts and deals?
To help you reach those sales goals for this holiday season (Black Friday/Cyber Monday), we have put together five simple tips for selling more this year. Let’s check them out;
Gear Up Your Online Experience
It’s a known fact that people don’t have enough time to go store-to-store to search for the best discounts and deals on the items they are looking for. Digital dominance has made it easier for shoppers to look up the products and services that they need on the internet rather than go outside and search manually. Any cellphone store owner who does not effectively use this platform risks losing lucrative new opportunities.
Update your website and social media profiles before the season, add new products, keep people informed about your latest stock and rates, and respond to their queries as quickly as possible. This goes a long way in helping put your store on the map. Keep being consistent and you’ll see your efforts rewarded.
Market Your Promotions Beforehand
When you are done with updating your online accounts, the next step is to create hype about your big upcoming sales. Use the power of popular social media channels like Facebook, Instagram, Twitter, and Pinterest to create a buzz about your exciting deals and discounts. Retailers have been using social media to boost holiday sales for Black Friday by letting customers know what they can expect to get at their store and how much they can save on the deals and discounts being offered, and it’s worked out wonderfully for them.
Spread the word out as early as possible to make shoppers know how you’ve improved the in-store experience this year. Putting up social media posts over a span of two weeks will keep you in people’s minds, and will build anticipation for your sales. Ultimately, the smarter your marketing plan is, the higher your sales and conversions will be during the holiday season.
Train Employees to Multitask with Customers
The ultimate goal of any business is to keep their customers engaged and happy. And, during the busy sales period the holidays bring, employees should be trained to make sure that each customer is attended to, gets their questions answered, and goes through the checkout as smooth as possible.
Professional staff and skilled technicians increase customer satisfaction, enable retailers to build trust, and make shoppers want to keep coming back. Save your customers’ purchase history in your cellphone repair shop software and guide employees accordingly.
Start a Strong Customer Loyalty Program
Loyalty programs have become a common part of the consumer shopping experience. However, to survive in today’s highly-competitive repair market, merely having a traditional loyalty program is not enough.
Loyalty programs make customers feel special and help in boosting profits because loyal customers already have trust in your business and therefore are likely to spend more. Design your loyalty program to be more rewarding to repeat customers, offering them discounts and free items once they’ve hit a certain milestone. This makes them feel special and incentivizes them to keep coming back.
Offer Easy & Hassle-Free Returns
The promotional days aren’t just stressful for business owners; they’re also a tricky time for shoppers. Be the one who cares and goes above and beyond the call of duty for their customers.
Make sure your return policy is transparent, fair, and well-communicated in your store and online. It might just convince on-the-fence customers to pull the trigger, since you’re showing confidence in your product and removing potential risk.
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