Yes, it’s that time of the year when customers enjoy discounts and businesses get the sales boost they need. Last year, Black Friday proved to be quite a fruitful day with businesses generating 9.12 Billion in revenue.
As Black Friday approaches, every business is looking for promotional ideas to engage customers, gain loyalty, and increase sales. On the other hand, customers are on the lookout for exciting deals and discounts.
Among these customers are those who want to get their devices repaired, upgraded, or replaced. And we can’t blame them – they deserve a share of the Black Friday discounts too. Â
This means your repair shop is going to see an increase in sales. Read on to find out how you can boost engagement this Black Friday.
What’s Trending this Black Friday?
Apart from the inevitable shift in customer expectations, Black Friday is a time when businesses get into fierce competition. This year, we can expect:
- Steeper discounts
- Higher average order value
- Hybrid services
- Early Bird deals and other promotions
- Email campaigns with Black Friday themes
- Social media and SMS marketing campaigns
- Google Ad campaigns
What Should and Shouldn’t be Discounted
Considering your cell phone repair business has the right inventory management system in place, you know which of the replacement parts in your stock need to go. Black Friday is the right time to put discounts on those replacement parts or repairs where they are needed. You can promote such slow-moving inventory items as gifts because they have a high margin for discounting.
On the other hand, there are those products that you shouldn’t be discounting. These include parts that are ordered regularly and/or have low profit margins. The discounts on the replacement screens, speakers, and buttons for the latest devices must not be too steep. It’s all about getting inside the customer’s head. In situations where devices cannot run again without the replacement part in question, a discount isn’t really required.
Cell phone repair shop software allow you to streamline operations and provide exceptional service regardless of the increase in number of customers. In addition to providing essential services, you can enhance customer engagement by offering bundle deals. For instance, when a customer brings in a slightly outdated device for screen or battery replacement, you can include a complimentary speaker cleaning and service.
You can also bundle them with cases, tempered glass, and other accessories for Black Friday at a discount to move stock and increase your tickets.
Marketing Your Repair Business for Black Friday
1. Create Excitement with Bundle Offers
With every repair shop in the area offering exciting Black Friday discounts, you need to do something special to grab their attention. For instance, you can start with the first place your customers search for a repair shop- social media. With Black Friday social media marketing, you can target customers and create hype by sharing glimpses of your Black Friday offerings.
Facebook is an excellent platform for advertising your cell phone repair services because it analyzes users’ past activity, searches, and liked posts to suggest highly relevant ads.
2. Exclusive Deals
Once you have got the word out, your customers are going to be looking for new deals and featured products on your website and social media pages. For the first hour of Black Friday, you can offer discounts on phone cases, and for the next you can put 10% off on device repairs. A variety of exclusive deals will resonate with a different customer’s needs and your business will see a favorable result at the end of the day.
3. Giveaways
One of the best ways to build loyalty and attract new customers is getting word of mouth reviews. And there’s no better way to get your customers talking than giving them something for free as part of your Black Friday Marketing Strategies. Once you offer them a chance of winning a free repair service or even a phone case, they will like, follow, and share your repair shop’s name on social media. As a result, you can increase awareness of not only your Black Friday deals but also your unique products and services.
With an increased number of followers and subscribers, you can reach a larger target audience. So when someone needs to get their phone repaired in the near future, they’ll think of your repair shop. However, its also important to deliver on the promise of quality, which is why you need an efficient repair ticket management software in place.
4. Create Urgency and Scarcity
Scarcity and urgency can greatly accelerate decision-making during Black Friday. When your customers see that the deals are only for one day or that only a few items are left, they’re much more likely to stop thinking and come to your shop.
In fact, humans tend to assign more value to objects with limited access. This sense of immediacy can substantially increase your conversion rates, transforming window shoppers into confirmed buyers. The faster people make a purchase, the less likely they are to bounce off your site or get distracted by a competitor’s offer.
5. Provide Mail-in Services, Contactless Pickup, and Shipping
When it comes to cell phone repair services, convenience is everything. The more convenient your service, the more likely your customers will buy them. If your repair shop only offers in-store services and pickup, you may not get the sales you desire this Black Friday. Having an alternative way to shop and providing mail-in repair services, contactless pickup, and shipping options will win more customers.
Having these options is not enough. You need to communicate with the customer about the options available. In your social media posts or newsletters, clearly state your delivery options. When someone calls to get a repair done or place an order, ask them how they want to receive their products. It will all fall into place from there.
If you’re not sure about offering shipping, let’s look at it from another angle. Although this may be outside what you do currently, it is a huge opportunity for your repair store. Not only will the customer remember that you are providing added convenience, but you also have a guaranteed extra touch point with the customer.
Include a hand-written thank you card for shopping locally with their order, leaving a positive impression that could lead to future recommendations.
6. Harness the power of AI and data analysis
AI is literally the game changer in marketing, and if you’re not using it for Black Friday ads, you’ll be missing out on a huge opportunity.
While many of us know about language models like ChatGPT, AI can help with data analysis and customer segmentation, sifting through large sets of data to identify patterns and trends that we humans might overlook. This enables more effective and precise targeting, so you’re not wasting money showing ads to people unlikely to convert.
While we are on it, your repair business will greatly benefit from automated inventory management. Using AI algorithms, you can get helpful insights about what to order and in how much quantity.
Update and Optimize Your Website for Black Friday
Considering all the marketing efforts and discounts you’re setting up, Black Friday is going to bring more traffic to your website than usual. You need to ensure that your website will be able to handle the increased visits and interactions from customers. Here are two areas you should be working on:
- Website Redesign
Websites need updates every now and then. You need to be sure that your website hasn’t become outdated and is still easy to navigate by today’s standards.
Optimization and website redesign might be a good idea as this will not only give your website a fresh new look but will also improve the customer experience.
- Improve website speed
Similarly, your website’s performance can be a decisive factor for customers browsing through different repair shops. With an average conversion rate of US e-commerce websites being 2.57%, you need to capitalize on the 3 out of 100 page visitors that actually convert.Â
Final Thoughts
Like every year, Black Friday is going to be a window of opportunity for repair businesses around the world. It’s important to use this opportunity to make a lasting impact on your customers. Whether your goal is to discount slow-moving stock to make room for the new, increase your customer base, or want to leave a lasting impact- it’s all possible when your Black Friday strategy is clear.
