America’s Independence Day is almost here, and while the novel COVID-19 has certainly changed the lives of people everywhere, many are still planning to celebrate the big day: the 4th of July. Fourth of July continues to be one of the biggest holidays in the United States and one that many consumers celebrate anyway. While the country’s Independence Day typically involves backyard barbecues, fireworks, and outdoor gatherings, this year, it is a little different theme for celebrations.
Yes, many people are itching to go outside and spend time with friends and relatives, but with states and cities enforcing social distancing, lockdown, and mandatory masks, we can expect gatherings to be more subdued than usual. If you’re looking to extend sales around the Fourth of July, it’s important to adapt your strategy to the new normal brought about by the COVID-19 pandemic.
Without delaying further, let’s look at the way you can do just that.
Plan Online 4th of July Promotions
Don’t forget to stay updated on social media and post pictures of your repair store, staff members, or customers celebrating Independence Day. First of all, wish everyone a happy holiday and share both your patriotic posts and user-generated content. Try changing your Facebook or Twitter cover photos to give it a personalized look.
A lot of businesses plan special sales or promotions for the 4th of July. Why? Because it works!
People at this time of year are active and engaged, so make sure to offer discount campaigns for the 4th of July. If you can make those posts ‘July 4th’ themed, it’s great. The fact that you’re running the promotion during the holiday week is good enough!
Use 4th of July Trending Hashtags
Make sure to use relevant hashtags during the July 4th weekend. Hashtag marketing will extend the reach of your repair business and can help you find new potential customers. People searching for related hashtags will find yours and check out your business profile. Some examples of what might be trending are:
#July4th, #4thofJuly, #AmericasIndependenceDay, #redwhiteandblue, #July4thSale, #fireworks, #America, as well as something custom to your location or industry.
Run a Giveaway or Contest
Host a contest on social media platforms to give away some patriotic swag. Or just something special from your repair store. It can be any 4th of July themed phone cover, or a keychain, or anything that represents your repair store. During this time, everyone is in the celebratory spirit (even more so because of COVID-19), so this is a great way to engage users to share their excitement.
Encourage followers to take patriotic pictures using your products and tag and hashtag the picture to notify you. Share your favorite pictures on your social media accounts to increase social media engagement. Don’t forget to ask them to like, share, subscribe, retweet, reblog, or follow you, so you can reach even more people.
Contact Last Year’s Successful Sales
Before you start scheduling 4th of July emails to send to your customers, think about what messages you’re going to send. Choose your target audience and then plan accordingly. It may seem simpler to send one message to all your customers. However, it has a drawback, it can backfire and land your message in spam folders. Rather than risking your reputation, the better approach is to segment your list. An all-in-one, cellphone repair shop software does it all for you. Try RepairDesk’s campaigner module and choose the audience as per your requirement.
Dividing your list can help you deliver more targeted messages to the right audience. Research on the email marketing shows there’s a 55% increase in revenue per recipient for businesses that send emails to targeted lists. Here are a few examples of segments you can create:
- Customers who purchased from you around the 4th of July in 2019
- People who have recently purchased from you, in the last two to three months
- Customers who spent more than ‘X’ amount of money on a purchase, within the last six months
- People who visited your website or just viewed a product but didn’t make a purchase
- Consumers who opened an email but didn’t make a purchase
- People who haven’t purchased in the past six months
You can slice and dice your list in so many ways. However, you decide to use your data and your automation to strategically target repeat purchasers or potential prospects with relevant messages ahead of the Fourth.
Register for an excellent repair shop POS software that gets it all done, and let us help you get your repair business on the road to success with our repair store software. We’ll see you soon with a bunch of new features, business tips, industry insights, and customer success stories.
Here is RepairDesk wishing all our readers a very Happy Independence Day. Go Fourth!