Computer repair is a service that is absolutely necessary in our current time. It’s been estimated that approximately 261.24 million PCs were sold in 2019, up by about 1.84 million units from the previous year. This means that computer repair shops are selling as well as repairing computer at an increasing rate.
However, with this increase, more people are finding themselves challenged by common computer repair problems. Being able to resolve these problems and please customers is now a daunting task. Fortunately, we’ve got a couple of tips that can help you manage things a lot better.
Get the best quality computer repair parts
The first thing that customers will notice about your repairs is the quality of the parts. Whether you’re replacing a few keycaps on a laptop, soldering new ICs in, or just straight up changing components, you need the best parts. Computer repair shops often will need to search for the best quality items at the right price for this.
What you want to look out for is a couple of key issues when choosing computer repair parts and their vendors. Being knowledgeable on the parts themselves is key; you want to know what you’re buying and what you need it for. You can choose to go for OEM parts, which have a higher success rate but are costly, or use aftermarket parts imported from third-party manufacturers that are affordable but more prone to failure. Each of these have their own benefits and problems, so making the best decision when it comes to your inventory is important.
While you’re at it, you’ll also want to check out how well your suppliers operate their business. Usually, the things to look out for are their return policy, customer support, and product reviews. You’ll want to go with someone who can provide the best value for your business, and it’s always better to have a supplier that can help with replacing stock. When you run into problems, you need to be sure that your supplier has you covered adequately. This is where their customer support prowess comes in. Their communication should be precise and clear, and they should be willing to help you out all the way through. Finally, looking into what other people are saying about your supplier is important. Check out reviews on websites like TrustPilot or similar services that are trusted by customers. They should give you a clear idea of how well your supplier is considered with their audience.
Promote your business online aggressively
Most computer repair shops don’t really go all the way with this. Being in the digital age means you need to have your business promoted online more so than anything else. After all, the first thing that people are going to do when they need their computers repaired is pull up their smartphones and search for it. Customers are looking for quick solutions, and you need to be front and center when they’re searching around.
Promoting your business online is more than just creating a Facebook page for it. There’s a lot that goes into it: creating your own website, optimizing content for search engines, using advertising, and putting out a steady stream of content on the right platforms. Your content should always be geared towards providing value to customers, which means putting up special offers, price listings, strong call-to-actions, and high-quality images/videos.
Also, it’s important to make sure you target the right customers. Social media channels provide you tools to help with targeting when you run ads, so be sure to make use of them. Finally, be sure to keep an eye out on the powerful analytics these platforms provide. They help you gauge how successful your campaign has been running, what your cost-per-click is, what demographics are you popular with, etc. These can be powerful indicators of how to optimize your strategy and market yourself the best way possible. Be aggressive!
Know your customer
Amazon is one of the most successful companies of the 21st century. The reason for their success is that they know what the customer wants, and delivers based on that. Regardless of whether the item they offer is high-quality or not, the company knows how to entice a customer for a sale. You need to be the Amazon of the computer repair industry.
What we mean by that is, knowing your customer will yield the best results whenever you want to sell. This is important because customers always have different requirements. Some will go for the most affordable solutions, while others will prefer the fastest ones. Yet others will want the finest repairs money can buy, and some might be brand loyalists who want nothing but the genuine article and no substitutes. It’s your job as a computer repair store owner to know what customers want and to deliver on it.
Remember, there are going to be competitors in your field too. Some might offer all the services that your customer wants on paper. But in reality, if you know your customer better and are willing to lend them an ear, you’ll outperform them in almost all cases. It doesn’t have to result in lower prices either; some complementary trinkets or good customer service can go a long way in making your customers happy. Understand your customers and make them want to do business with you.
Being a computer repair expert means also having a grasp on what problems you’ll be facing all the time. More importantly, knowing how to resolve them is what makes someone the best in the field. All you have to do is know where to get the best stock from, how to market yourself in the digital age, and what your customers want. Once you have a hang of all these, there’s nowhere to go but up!
If you’re looking to continue going up and soaring high, consider choosing RepairDesk for your computer repair shops. Our repair management software is an all-in-one solution for everything you need. Tickets, invoices, inventory management, reports, employee management, 40+ powerful integrations and much, much more are all a part of the RepairDesk experience. Come start your FREE 14-day trial and see what you’re missing out on.