After burning the midnight oil for months in a row, you have finally opened your very first repair shop location.
You have everything arranged in the perfect order. From getting the right suppliers to trained technicians, you expect your repair shop to be the talk of the town.
While building your repair business from the ground up, you have imagined multiple times that your repair shop will always be full of customers.
But sitting in your repair shop today, you see that things didn’t turn out the way you expected them to. And you can’t help but wonder what went wrong.
You know you have expert technicians, high-quality parts suppliers, and repair shop software that can do it all. But this does not mean that your target audience knows you have it all.
Let us fill you in on a little secret ingredient that is missing from your recipe of success.
Why Is Advertising Important For Your Repair Business?
When starting your repair business or running an already existing one, you must make people aware of your services.
Promotion is essential for the success of your repair business. And you can only do that through advertising. Once you start advertising your repair services and products, you will be able to run in a more competitive environment.
For instance, you are offering repairs, device financing, and accessory sale. You need to showcase all your services to your target audience. That can only be done by advertising it on the right platforms to gain potential customers.
But before that, you need to know your target audience to hit the nail on the head.
Understanding And Identifying Your Target Audience
By picking an ideal customer for your repair shop, you will narrow down your advertising message. Instead of speaking about your repair shop in general, you can use advertising to highlight the services that suit your target audience more.
In addition to this, you can also narrow down how you reach your target audience. By understanding who you are advertising to, it will be simpler for you to pick the advertising channels that they will respond to.
For instance, the demographic you are targeting spends the majority of their time on social media. So then, you should focus your advertising efforts on social media channels like Facebook, Instagram, and Twitter.
This perhaps is one of the most compelling reasons to find out your target customer. Thus, saving you a lot of money. Instead of investing a lot of money on different advertising channels or wasting it on something that won’t work, you can put each dollar to good use.
So, you be able to make more money by bringing in more customers. And you will be saving money as well. It’s a win-win for both.
Now arises the question of how to identify your target customer?
The correct way to identify your target customer is by analyzing your existing ones. Start by looking at the list of your current customers by pulling out the data from your repair shop software.
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Consider the following questions:
- Who spends the most?
- Who pays on time?
- What do your customers have in common?
- Where do they live?
- What is their age bracket?
- What is their gender?
All these questions will enable you to make a profile of your ideal customer.
The next step will be to dig a little deeper. Pay more attention to the psychographic information and better understand what your customers think and believe. It will allow you to have a clear idea of what enables them to make decisions.
Hence, try to find out all this when checking in a customer through your repair shop software. Have a casual conversation with them that will help you build a rapport with them and help you find their problems and pain points.
For instance, a customer comes into your repair shop. They like how your repair technicians diagnose problems correctly and quickly, preventing the need for chargeback disputes. Then publicizing your technician’s expertise will be the correct advertising strategy.
With that bit explained, let’s move to the essential part of the article, i.e., where to advertise your repair business.
Where To Advertise Your Repair Business?
There are many advertising tactics available that will help you promote your cell phone repair business. But picking the ideal tactics depends on the locality and scale of your repair business.
To help you, we have listed below advertising methods that you can use to get more customers and increase your repair shop revenue.
1. Word Of Mouth
Word of mouth is an excellent way of advertising. As it all begins from home, advertise your repair services to your friends, family, and people you know.
Kevin Marquees of Marquess IT Solutions shares how word of mouth helped him get more customers.
“So I started telling my friends about stories, right. And, one of my other friends said, hey, I’ve got this iPhone that has a cracked screen too can you fix it. I got all the confidence in the world at this point”.
Additionally, you can also ask people to advertise your services. And if you have exceptional repair services, it will happen naturally. Word will start traveling, and you will end up getting more customers.
2. Social Media
Platforms like Instagram and Facebook are an amazing way to advertise your repair business. These platforms allow you to advertise your repair business through ads. And it won’t cost that much even.
Moreover, sharing videos of customer testimonials can capture several people’s attention. Ultimately it will help you get more customers and increase your revenue.
Here is a list of social media platforms that you can consider:
Cory Farrugia, Co-Founder of Repair Lift Marketing, explains why social media is a good advertising asset and how you can get more impressions.
“For brand awareness, social media is a good option. It’s not a conversion campaign or just brand awareness. It gets your name out there. Suppose you set that same money on social media plans. Not only could you likely get more impressions, but you can target those people a lot better so that you’re not wasting that spend on radio stations that go for a higher mock.”
3. Traditional Advertising Ways
Although people usually opt for new ways of advertising. But that doesn’t mean that you can’t benefit from traditional advertising ways as well.
For instance, you can get many business cards, posters, newspaper ads, and flyers printed. You can drop these flyers at various shops with high footfall.
Also give your business cards to incoming customers. These traditional ways are sure to get you a bunch of potential customers. But keep in mind, it won’t happen overnight. Patience is the key here.
4. Mark Yourself
It is essential to mark your repair store location on the map to get more customers. Identify famous places with high footfall near your repair store. For instance, it can be Starbucks or Walmart.
Then place your shop on the Google map showing the route from that famous place. Customers find it way easy to search famous places first and then from there they can get to your shop.
5. Throw In Some Coupons
Don’t forget public holidays and events. Identify such events nearby and design discount offers for them. These enticing deals will attract more potential customers to your repair store.
Then post your offers on social media. You can even post them outside your repair store to let your target audience know about them.
6. Create Brand Ambassadors Out Of Customers
Do you have customers who give you repeat business and are happy with your services?
If yes, then leverage that by making those customers your brand ambassadors. Always give them an excellent service that will develop good customer relations. Go above and beyond by providing them more information about the device issue.
Lastly, give these customers discounts. Once you develop a good relationship with them, they will become your brand ambassador. Additionally, they will always refer more customers to your repair shop.
7. Pay Per Click (Search Ads)
When it comes to advertising, how can we miss out pay per click ads on Google?
Google is the most prominent advertising tool that makes sure that your ads get seen by your target audience. The platform receives 85% of its total revenue from Google Ads Platform.
The most significant benefit of pay-per-click advertising is that you only pay when the customers click on it. So, with this, you can target and test specific audience segments to run niche campaigns for your products and services. It’s an excellent way to get more customers.
However, there is one downside to this. It has a lot of competition. Due to the cost-effective and easy access to Google Ads, many advertisers are vying for the top place. So, make sure the services you are selling are top-notch to get that top spot.
Cory Farrugia, Co-Founder of Repair Lift Marketing, further explains the importance of advertising on Google to raise brand awareness.
“If you’re advertising, you need to advertise on Google because that’s where they’re looking at an easier of a brand awareness trying to drive your needs in real customers is it’s more top of funnel stuff on the, on the repair side.”
8. Email Advertising
Years back, when you got an email, you opened it. Today the odds of opening an email have substantially dropped. In 2019, the open rate of emails was 22%.
But that doesn’t mean that your email advertising won’t do any good for you. If done right, it still can get you a lot of potential customers for your repair shop. Make it part of a broader strategy.
Plus, use your repair shop software to send follow-up emails on repair services. You can also send them offers to get repeat business from them.
One of the simplest ways to get more leads is to ask people you may know for help.
Contact acquaintances, friends, schools, colleges, and even businesses that customers need your repair services. It’s an overly simplified approach and can get you more customers.
You can also give incentives to customers who refer you. Once they know that they will be getting something out of it, they are more likely to refer your repair shop to their friends.
10. Online Listings
Nowadays, if people are looking for a service or product, they search it on Google. The results include aggregate listings displayed on third-party websites. It can either be on Yelp or some other business listing website that has compiled a list of repair shops in town.
Mostly the lists are put together based on good reviews. And you also have the option to pay and be on the list.
It’s worth it to be added to these lists because it will get you more customers at the end of the day.
Additionally, you will find results in Google Map or Bing Map results. Claim your listing and additional information about your working hours, services, and location. Such map listings come on top of the organic search results and significantly impact potential customers looking for repair services.
11. Online Reviews
Reviews are used by almost 97% of consumers when they make a decision. So, there is no denying that online reviews are compelling.
Once a customer comes in and gets your services, you can request them to review your services on Google. Don’t sound too pushy while doing it. Customers don’t like to be pushed to do something. You might end up losing a customer instead.
Once you see reviews appearing on Google, respond to them. By making people know that you pay attention to your customers, you can change a bad review into a positive one. You can also give a reward to customers.
Drafting a successful advertising strategy for your cell phone repair business can be challenging. Nevertheless, advertising can make your repair business grow rapidly.
While your aim should connect with potential customers, you need to create awareness for your specialized services. And also keep your customers happy. So spend a few hours a day on getting new clients by advertising your services and products.
It will help you grow your business and earn more revenue.